Research-led strategy
About Pr Clef
PR Clef is an independent, research-led consultancy working across healthcare, service design, and strategic representation.
The practice supports organisations and initiatives navigating complex systems through qualitative insight, contextual understanding, and ethical responsibility.
Core principles
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Human-centred and ethical practice
PR Clef prioritises the rights and experiences of people, with particular sensitivity to children, older adults, and patients. -
No “user error” mindset
Responsibility for clarity and usability lies with systems and service providers, not with users. -
Research-led decision making
All work is grounded in qualitative research, careful listening, and contextual understanding. -
Accessibility and inclusion
Services and communication should be usable and understandable by people with diverse abilities, needs, and levels of digital confidence.
PR Clef approaches every project with a focus on responsibility, inclusion, and respect for how people experience systems in real life.
About Me
I work at the intersection of UX research, service strategy, and communication, focusing on how people experience services across different cultural and organisational contexts.
I hold a PhD and have contributed to international research projects across academic, public-sector, and applied research environments, with a particular interest in healthcare, accessibility, and service use.
My work centres on translating qualitative insight into clear and responsible strategic direction, connecting research with service decisions and communication across sectors.
PR Clef was founded as a way to bring this research-led approach beyond academia, supporting organisations and independent initiatives working within complex and human-centred systems.